Building a strong brand together

10 Jul 2026

Introducing Power Partners

At Green Pin®, we believe that strong partnerships are the foundation of long-term success. That's why we are proud to introduce Power Partners – a new global initiative designed to strengthen collaboration with our distributor network and further enhance the way we support customers around the world.

For more than 100 years, Green Pin® has built its reputation on reliability, safety and quality. Today, with a network of more than 1,000 distributors across over 100 countries, our partners play a vital role in bringing these values to the market every day.
 

Investing in partnership

The Power Partners initiative is built around a simple principle: when Green Pin® and its distributors work closely together, everyone benefits – especially the end user. 

Through this program, we are investing in three key areas:

Commercial support
Helping distributors identify new opportunities, strengthen customer relationships and grow their Green Pin® business.

Technical support
Providing direct access to expertise, training and technical resources that enable distributors to confidently support customers in even the most demanding lifting and lashing applications.

Marketing support
Equipping partners with high-quality marketing materials, campaigns and tools that help communicate the Green Pin® story consistently and professionally in local markets.
 

More than distribution

At Green Pin®, we view our distributors as an extension of our brand. They are not only suppliers of products, but trusted advisors who help customers make safe and responsible lifting decisions.

The Power Partners initiative reinforces this shared responsibility by creating new opportunities for collaboration, knowledge sharing and market insight exchange. Together, we can better understand customer needs, respond to industry developments and continue raising the standard in the lifting and rigging industry.
 

Looking ahead

The launch of Power Partners marks the beginning of a long-term journey focused on growth, engagement and mutual success. In the coming years, Green Pin® will continue investing in resources, training, communication and joint initiatives that empower distributors to represent the brand with confidence and strengthen their position in the market.

As we move forward together, one thing remains unchanged: our commitment to building strong partnerships based on trust, expertise and shared ambition.

More information on how the program can help you? Contact us by sending an email to marketing@greenpin.com

Green Pin®, The Centrepiece of Rigging.